Archive

  • All
  • Herd-of-Mouth Blog

Moore Creative supported SaaS provider Skyward with content strategy and marketing to help the company maintain its lead in the emerging drone ops industry. Business goals included introducing prospects in new vertical markets to the software, explaining competitive advantages and promoting company thought leaders. Content goals included...

17 March, 2018 /

A small business needed help updating website content to be more compelling. Initial branding work to discover the brand's voice and meaningful difference led to a multichannel marketing effort to boost engagement, identify best marketing paths and generate leads. [button size='' style='' text='Giddyup. Get me results...

06 February, 2018 /

A community organization needed to define effective messaging and cohesive branding to better compete. The challenge was to create an overarching identity, mission and vision for all the institution offers—art exhibits, tropical garden, memorials for military veterans, art classes. 'Lightbulbs going on' Following a collaborative branding scoping...

05 February, 2018 /

The Delaware Coalition Against Domestic Violence won a grant from the CDC to innovate new domestic violence prevention tactics. The resulting program, Project PIN, uses video, data collected from audience participation and follow-up outreach to promote healthy social norms. Project PIN was so successful DCADV began...

30 January, 2018 /

Supporting go-to-market plans for a new tire line, Merry Ann developed content in digital and print formats, true to an iconic Western brand's voice....

01 April, 2017 /

Merry Ann has put sales oomph into everything from tires to foods to mineral water to gear for sweaty cyclists. See examples of how we bring products to life through compelling copy in the right brand voice. Descriptions of 65 tires for the West's largest...

16 March, 2017 /

For a new nonprofit, Merry Ann created a website and an enewsletter campaign to inspire audiences to action, generate awareness of land use issues and position the organization for funds....

01 June, 2016 /