Web Content for a Retailer
About This Project
As part of a website redesign, Merry Ann was tasked with developing 65 search-optimized product descriptions based on brand hierarchy for the largest independent tire dealer in the West. Written to be accessible and consistent with Les Schwab Tires’® distinctive voice, the content provides information quickly, in easily read portions.
Other content created: sidebar ads, FAQs on technical automotive topics, blog posts and articles for the resources hub.
Project Summary
Web content for the largest independent tire retailer in the West, including product descriptions, display ad copy, FAQs and blog posts.
Project Link
Testimonial
“Our company has been in the midst of launching a new website and our copy was needing a polishing. Merry Ann Moore was the answer to our challenge of how to speak to our audience. Merry Ann has a knack for taking complex "industry-speak" and writing copy that resonates on multiple levels. She did an excellent job diving deep into our industry as well as taking the view of the consumer. In the end, our result was crisp, SEO website content that is right on target. Thank you Merry Ann for a job well done.”
Aileen Hastings
Graphics Department Supervisor / Les Schwab Tire Centers