Web Content for a Retailer

About This Project

As part of a website redesign, Merry Ann was tasked with developing 65 search-optimized product descriptions based on brand hierarchy for the largest independent tire dealer in the West. Written to be accessible and consistent with Les Schwab Tires’® distinctive voice, the content provides information quickly, in easily read portions.

Other content created: sidebar ads, FAQs on technical automotive topics, blog posts and articles for the resources hub.

Les Schwab Tires website product description

Winter driving safety checklist infographic for Les Schwab Tires

How to drive in snow blog post

Project Summary

Web content for the largest independent tire retailer in the West, including product descriptions, display ad copy, FAQs and blog posts.


“Our company has been in the midst of launching a new website and our copy was needing a polishing. Merry Ann Moore was the answer to our challenge of how to speak to our audience. Merry Ann has a knack for taking complex "industry-speak" and writing copy that resonates on multiple levels. She did an excellent job diving deep into our industry as well as taking the view of the consumer. In the end, our result was crisp, SEO website content that is right on target. Thank you Merry Ann for a job well done.”

Aileen Hastings
Graphics Department Supervisor / Les Schwab Tire Centers

Ad Copy, Blogs, Copywriting, Web Content
blogging, copywriting, web content