Content marketing tips

Sure, generative AI might hallucinate, produce bland copy based on mimicry, or take a few prompts to get content right. But it is improving very, very fast. And it was good enough to deliver on my creative concept for my annual season's greeting for clients:...

I'm test driving Exposure.co as a fun new platform for visual storytelling.  Here's my latest blog post there, with examples of brands that use humor in marketing. Using humor in content by Merry Ann Moore on Exposure [button size='' style='' text='Make your content a laughing matter.' icon=''...

Logic, emotion and credibility are three proven methods to reach and connect with your audiences online. Here are some ideas for improving the chances your content will be noticed and shared....

Content is now a commodity, according to SEOs.  But it still has to be creative, compelling and data-driven to get any attention.   Here are some tactics. Make your content short, sweet and focused on photos and images.  And make your content in-depth and wordy.  Yes, it's...

At last week's annual gathering of top SEOs and web marketers at Bend WebCam, experts shared the latest insights into how to get your online content noticed.  With Google News monopolizing lots of first-screen real estate, your branded content had better be good.  Six bits...

Check out Frontier Scientists' new website for ideas on incorporating video and building online community through the social web. Frontier Scientists is an online hub for breaking scientific news from leading Arctic scientists in Archaeology, Geology, Anthropology, the Humanities, Biology, Marine ...

[caption id="attachment_491" align="alignleft" width="225" caption="Get a Move On, Marketers"][/caption] If your To Do list includes integrating social media into your marketing strategy this year, here are three rules of thumb to guide you. 1.  Communications with prospects/audiences will be most relevant if they allow for engagement.  Think...

It's very easy to find yourself putting the cart before the horse when embarking on the journey to merge social social media with PR and marketing efforts. Here are ten considerations to help you avoid the potholes. ...

Every herd has a thought leader.  Often it’s a grizzled old-timer who’s not going to get riled up about every passing coyote or plastic bag rattling on the barbed wire.  So while the yearlings are tearing around spooked by a passing truck with horse-eating blue tarp monster flapping, the thought leader...