Branding for 4 NGOs

About This Project

The Deschutes Basin Special Investment Partnership, a loose affiliation of four environmental non-profits, wished to pursue sources of national funding.  They knew their cross-disciplinary approach—combining land conservation, ecosystem restoration and water rights acquisition—was a significant distinction that could attract funding.  But they faced challenges to formalizing their partnership, creating consistent messaging, and conducting collective outreach.

Market Research Phase

Market research for the project included a review of similar restoration projects and funding structures, identification of 150 funding prospects, interviews of key internal influencers, a written online survey to several hundred stakeholders, and phone interviews of prospective funders.

Message Platform, Branding & Next Steps

Moore Creative led the consulting and management team to agreement on core messages, most promising fundraising prospects, and a compelling brand (organizational name, logo and tagline) that positions the partnership to secure new funding. Mission-critical outreach strategies were also identified.

Results

The brand identity reflects the interconnectedness of the organizations’ missions and the most compelling messages for stakeholders. And, the partnership was later selected for a statewide ad campaign for the Oregon Lottery, as an example of a successful project.