Strategic Communications for Small Business

About This Project

Preston Thompson Guitars is a builder of fine guitars based on vintage designs from the 1930s. To position the fledgling company, Merry Ann provided strategic communications including a message platform defining brand personality, SEO keyword phrases, Elevator and Vision statements and target audiences.

She also wrote web content for the company’s site and crafted a tagline in keeping with the brand’s friendliness and heritage.

Preston Thompson Guitars tagline pt 1

Preston Thompson Guitars tagline pt 2

Project Summary

For a guitar builder with a fanatical following, Merry Ann developed messaging, print and digital content, and overall guidance on strategic communications, helping the startup on the road to success.

Project Link

Skills

  • Branding
  • Communications Strategy
  • Copywriting
  • Website Content

Testimonial

“Merry Ann helped us get off the ground from fledgling startup to a soon-to-be profitable company. She pushed us to think outside the box and really got us thinking about a comprehensive communication strategy. She was most instrumental in developing quality content and a ‘pitch’ for our instruments. Our acoustic guitars are of the highest quality and therefore demand a high price. Merry Ann worked to understand what made us special and how we delivered value. That was key to building the brand. Our growth is definitely attributable to the combination of a wonderful product and a great, great message that resonates in the market.”

Dan Stewart Partner / Preston Thompson Guitars

Category
Branding, Communication Strategy, Copywriting, Message Platforms, Taglines, Web Content