07 Jul Case example: website update to improve online marketing
Small business Good as Gold K9 had noticed a drop-off in website traffic. They wanted to know what was wrong, generate more visits, and capture sales leads. Moore Creative identified new search-engine-optimized keyword phrases, created concise content, added calls to action to improve conversion, and made other SEO recommendations as part of a website redesign. The new site makes the most of visual storytelling to sell dog training services. And the company moved from sixth to first in direct search rankings.
New Home page
Content that emphasizes visual storytelling
Short, concise website content that’s easy to read
Calls to action and engagement to get sales leads
Focusing content on solving the customer’s problem