Case example: website update to improve online marketing

07 Jul Case example: website update to improve online marketing

Posted at 13:19h in Case examples of our work, Herd-of-Mouth Blog by

Small business Good as Gold K9 had noticed a drop-off in website traffic.   They wanted to know what was wrong, generate more visits, and capture sales leads. Moore Creative identified new search-engine-optimized keyword phrases, created concise content, added calls to action to improve conversion, and made other SEO recommendations as part of a website redesign.  The new site makes the most of visual storytelling to sell dog training services.  And the company moved from sixth to first in direct search rankings.

New Home page

 

Content that emphasizes visual storytelling

Visual_storytelling

 

Short, concise website content that’s easy to read

Search_engine_optimized_home_page_content

 

Calls to action and engagement to get sales leads

Writing_for_conversion,_not_just_information

 

Focusing content on solving the customer’s problem

Concise,_compelling_content_that's_easy_to_read

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Merry Ann Moore
merryannmoore@gmail.com

I'm a born creative trapped in an analytic's body. My work has spanned comms, content marketing, web development, branding, and political organizing. I will talk your ear off about Serie A, the Portland Thorns, croissants aux amandes, the latest thing my dog rolled in, and the genius of David Byrne.

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