Case example: website update to improve online marketing

Case example: website update to improve online marketing

Small business Good as Gold K9 had noticed a drop-off in website traffic.   They wanted to know what was wrong, generate more visits, and capture sales leads. Moore Creative identified new search-engine-optimized keyword phrases, created concise content, added calls to action to improve conversion, and made other SEO recommendations as part of a website redesign.  The new site makes the most of visual storytelling to sell dog training services.  And the company moved from sixth to first in direct search rankings.

New Home page


Content that emphasizes visual storytelling



Short, concise website content that’s easy to read



Calls to action and engagement to get sales leads



Focusing content on solving the customer’s problem


Merry Ann Moore

I'm a born creative trapped in an analytic's body. My work has spanned comms, content marketing, web development, branding, and political organizing. I will talk your ear off about Serie A, the Portland Thorns, croissants aux amandes, the latest thing my dog rolled in, and the genius of David Byrne.

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