A National Science Foundation-funded project, the Frontier Scientists website promotes the scientific advances of Arctic researchers through entertaining videos, with the aims of inspiring the public and encouraging science tourism and eco-tourism in Alaska.
To get broad exposure for the site, Merry Ann did basic SEO (identifying/incorporating keyword phrases, link-building), developed content (web copy and blog posts about breaking scientific news), ran an online photo contest to encourage social media sharing and crowdsource images, and forged partnerships with major travel industry players. As part of media relations, she developed a custom list of nearly 500 influencers–bloggers, Tweeple, journalists, associations, museums and government agencies–in the science, education, travel and environmental spaces.
Sample blog posts:
Merry Ann was engaged to develop content for a National Science Foundation-funded website and blog exploring the discoveries of Arctic scientists, and then promote the site through PR and social media channels.