Web Content for Social Video Startup
About This Project
A startup with proprietary video identification and monitoring technology, and tools for managing brands on YouTube, BentPixels was updating its website as the company pivoted. Web content needed to recruit more high-quality video creators and brands to join the company’s network, increase audience engagement and position the company with prospective advertisers.
Approach
Moore Creative defined core marketing messages incorporating SEO keywords, outlined site navigation to guide visitors to priority content, and wrote compelling web content with calls-to-action for lead capture/conversion and improved ad sales. The project was a success, with a web development team scattered across the globe: site designers in Austin, TX; CEO in Las Vegas; CTO in Oslo, Norway; and Moore Creative in Sisters, Oregon.
Bent Pixels Partners web content page BEFORE redesign
Bent Pixels Partners web content page AFTER redesign
Project Summary
New SEO web content for a startup company in the YouTube space that was pivoting its business strategy and needed a website redesign.