Two PR Campaigns to Promote Tourism

About This Project

31 Days of October Fun Campaign

  • Events calendar promoted through social media (SEO press release, Facebook, Twitter)
  • Email marketing
  • Social media-optimized press release and media relations

Press release for Sisters Chamber PR campaign conducted by Moore Creative



  • Significant retweets
  • Penetration of content to target audiences such as travel and fishing news websites
  • International reach (Europe, Canada, Asia)
  • Steady increases in Facebook activity/fans
  • Google page ranking up sharply

Cowboy Christmas Campaign

  • Events calendar inspired by “simple pleasures” that won’t break the bank–harvesting a $5 Christmas tree, sledding hills, local shopping bargains.
  • Geocache “stampede” contest promoted on social media, with a Sisters Winter Edition Charm Bracelet prize hidden in a local cache.
  • “Voluntourism” ideas, to build charitable works into the vacation.
  • Promotion through media relations, social media and a press release: Sisters, Oregon Aims to Draw Budget Travelers & Ecotourists for the Holidays

Holiday horse carriage rides in Sisters, Oregon

Project Summary

At the height of the Great Recession, Moore Creative was retained by the Sisters Area Chamber of Commerce to develop a campaign to draw budget travelers during the shoulder fall season. The successful effort led to a second, similar campaign for the holidays.

Communication Strategy, Copywriting, Email Marketing, Paid and Organic Social, Public Relations