Content Marketing for Tech and B2C
About This Project
Merry Ann supports a wide range of B2B, B2C and nonprofit clients with strategic content as editor, copywriter and content team manager. She has helped run content machines for global technology corporations and regional enterprises like Les Schwab Tires.
Serve as editor, copywriter, pod scripter and branding pro for WE’s digital experience technology team. Working on behalf of high-profile, global brands, deliver content on topics including business transformation, IoT, healthcare IT, diversity and inclusion, AI/machine learning, biopharma, Great Place to Work, cybersecurity, cloud and edge computing, Industry 4.0, robotics, gaming, and more. Contribute compelling copy for video scripts, blog posts, podcasts, motion graphics, sales materials, major corporate reports, organic and paid social media copy, and landing pages. Support brand and product launches, thought leadership, and ongoing content marketing.
Created content for leading drone SaaS company Skyward to drive traffic through the sales funnel, build product awareness, improve SEO and generate leads. Produced thought leadership articles for the president as part of LinkedIn marketing efforts. Developed content strategy for new markets: market overview, topic gaps to fill, optimization tactics, target job titles. Rolled out content on rapid cadence to capitalize on time-sensitive competitive advantages. Developed content for all phases of the customer journey.
Helped launch a new corporate blog for the West’s largest independent tire dealer, then supported the transition to a resources hub. Wrote content, collaborated on ideation, administered content calendar, ran highly-matrixed review/approval/publication process. Content included how-to videos, product feature summaries, infographics, product comparisons, explainers, interactive posts, downloadables, roundups and FAQs. Multiple articles earned Position Zero in search returns.
Ghostwrote blog content for SheerID, a SaaS that instantly verifies during online checkout if a shopper qualifies for an exclusive offer, boosting customer loyalty and deterring fraud.
Managed and ghostwrote a guest blog with twenty contributors, with the aim of strengthening connections to the outdoors among nontraditional stakeholders. The effort was part of an overall $4 million U.S. Forest Service campaign.
Interviewed researchers and wrote blog content to build user engagement on the website, and generate excitement for the discoveries of Arctic science.
Project Summary
Merry Ann provides content development and management for organizations looking to boost SEO and build engagement around products, services and issues.
Testimonial
"Merry Ann has been the core editorial owner of key blog programs, managing a small bench of writers, ensuring they have the access to experts, building block materials and project management support needed to produce top-notch content. She editorially reviews all the posts and complementary social media content to enhance their impact, interest, and adherence to the content brief as well as to brand voice and style guidelines. She collaborates closely with the content strategy and client management leads on the programs, as well as with many other stakeholders and colleagues contributing to the programs. The programs have thrived under her editorial oversight, and Merry Ann's focus on storytelling excellence and to suggesting continual improvements and enhancements is greatly valued. Beyond those programs, she pitches in on line editing, proofreading, developmental editing and rewrites, and writing projects on a variety of other client work on an ad hoc basis. Last, Merry Ann's just a delightful and energetic presence in our offices when she works on site, and an all-around presence for good on our team. I highly recommend partnering with her on editorial and strategic content needs!" Kiersten Lawson, WE Editorial Director