Content Marketing for Tech and B2C

About This Project

Merry Ann supports a wide range of B2B, B2C and nonprofit clients with strategic content as editor, copywriter and content team manager. She has helped run content machines for global technology corporations and regional enterprises like Les Schwab Tires.


WE communications logo

Manage a team of writers producing thought leadership content on emerging technology for WE’s digital experience team. Working on behalf of high-profile, global brands, cover topics including business transformation, IoT, artificial intelligence, machine learning, biopharma, cybersecurity, cloud and edge computing, Industry 4.0, robotics, gaming, and more. Contribute as both editor and content creator, generating motion graphics, organic and paid social media copy, landing page copy and more.


 

Skyward logo

Created content for leading drone SaaS company Skyward to support the sales funnel, build product awareness, improve SEO and generate leads. Produced thought leadership articles for the president as part of LinkedIn marketing efforts. Developed content strategy for new markets: market overview, topic gaps to fill, optimization tactics, target job titles. Rolled out content on rapid cadence to capitalize on time-sensitive competitive advantages.

LinkedIn thought leadership articleLinkedIn thought leadership article
How drone inspections improve safety, reduce risksHow drone inspections improve safety, reduce risks
Trade publication articleTrade publication article
Drone access in PhoenixDrone access in Phoenix
Using drones for infrastructure inspections LinkedIn articleUsing drones for infrastructure inspections LinkedIn article
Tweet - getting full value fr drone program - Skyward
Scaling drones across the enterprise blog postScaling drones across the enterprise blog post

 

 

 


Les Schwab Tires logoHelped launch a new corporate blog for the West’s largest independent tire dealer, then supported the transition to a resources hub. Wrote content, collaborated on ideation, administered content calendar, ran highly-matrixed review/approval/publication process. Content included how-to videos, product feature summaries, infographics, product comparisons, explainers, interactive posts, downloadables, roundups and FAQs. Multiple articles earned Position Zero in search returns.

How to jump-start a car videoHow to jump-start a car video
Les Schwab Tires blog post - tire size explainerLes Schwab Tires blog post - tire size explainer
Interactive ListicleInteractive Listicle
Interactive blog postInteractive blog post
Downloadable blog postDownloadable blog post
Product comparison blog postProduct comparison blog post
Roundup blog postRoundup blog post
Wheel alignment FAQWheel alignment FAQ
Product Feature InfographicProduct Feature Infographic

SheerID logo

Ghostwrote blog content for SheerID, a SaaS that instantly verifies during online checkout if a shopper qualifies for an exclusive offer, boosting customer loyalty and deterring fraud.

Freemium to premium blog post for SheerIDFreemium to premium blog post for SheerID
SheerID gated offers blog postSheerID gated offers blog post
Student verification blog postStudent verification blog post
Back to school blog postBack to school blog post

 


U.S. Forest Service logo

Managed and ghostwrote a guest blog with twenty contributors, with the aim of strengthening connections to the outdoors among nontraditional stakeholders. The effort was part of an overall $4 million U.S. Forest Service campaign.


Frontier Scientists logoInterviewed researchers and wrote blog content to build user engagement on the website, and generate excitement for the discoveries of Arctic science.

 

Project Summary

Merry Ann provides content development and management for organizations looking to boost SEO and build engagement around products, services and issues.

Testimonial

"Merry Ann has been the core editorial owner of key blog programs, managing a small bench of writers, ensuring they have the access to experts, building block materials and project management support needed to produce top-notch content. She editorially reviews all the posts and complementary social media content to enhance their impact, interest, and adherence to the content brief as well as to brand voice and style guidelines. She collaborates closely with the content strategy and client management leads on the programs, as well as with many other stakeholders and colleagues contributing to the programs. The programs have thrived under her editorial oversight, and Merry Ann's focus on storytelling excellence and to suggesting continual improvements and enhancements is greatly valued. Beyond those programs, she pitches in on line editing, proofreading, developmental editing and rewrites, and writing projects on a variety of other client work on an ad hoc basis. Last, Merry Ann's just a delightful and energetic presence in our offices when she works on site, and an all-around presence for good on our team. I highly recommend partnering with her on editorial and strategic content needs!" Kiersten Lawson, WE Editorial Director

Category
Blogging, Content Marketing, Content Strategy, Copywriting, Infographics, Multichannel Marketing, Storytelling, Thought Leadership, Trade Publication Articles, Web Content