Recent Tech Content Marketing Work

About This Project

Leading technology enterprises and startups alike need support to explain complexities in simple terms. Merry Ann collaborates with marketing teams and the C-suite to deliver strategy and content for all phases of the customer journey.

Human eye looking at intricate decorative sculpture

Image: “Management of Complexity”, Michael Heiss

Recent topics include AI and data analytics, cybersecurity, robotics and drones, DEI, cloud computing, healthcare IT, and sustainable energy for utilities. Recent projects include:

  • Executive thought leadership and earned media articles in online publications including Forbes, Windpower Engineering & Development, Spiceworks, POWER, Renewable Energy World, and RTInsights.
  • Identification of content gaps to engage specific verticals.
  • Podcast scripting and research for a senior executive at a global enterprise.
  • Branding for complicated partner and reseller networks.
  • Repurposing webinar content into compelling blog posts.
  • Organic and paid social including motion graphics.
  • Video scripts promoting a new employee experience platform and a unique drug therapy.
  • Sponsored content for online publications.
  • Case studies and ebooks.
  • Long-form essays that earned a company top-five Great Place to Work placements two years in a row—plus CEO bragging rights.

 

Project Summary

Content marketing for tech enterprises and startups

Category
Blogging, Branding, Content Marketing, Content Strategy, Copywriting, Multichannel Marketing, Social Media, Storytelling, Thought Leadership, Trade Publication Articles, Video, Web Content
Tags
blogging, branding, content strategy, copywriting, SEO, web content