As senior copywriter for Les Schwab Tires, Merry Ann supported go-to-market plans for multiple tires in a new tire line. Along with the product manager and marketing team, she produced positioning platforms as a framework then worked from them to develop content from concept to final. Output included taglines, video scripts, point-of-purchase display copy, print brochures and web content, in a true-to-brand voice.
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Supporting go-to-market plans for a new tire line, Merry Ann developed content in digital and print formats, true to an iconic Western brand's voice.