Message Platform & Web Content for an NGO
Merry Ann Moore created brand messaging and web content for a forestry group. The work included a communications audit of supporters and critics, keyword research and tagline development....
Moore Creative Strategies works with graphic designers to create infographics that can be repurposed across multiple channels....
For a new nonprofit, Merry Ann created a website and an enewsletter campaign to inspire audiences to action, generate awareness of land use issues and position the organization for funds....
As a subcontractor to market research firm The Pulse Group, Merry Ann conducted a brandscape analysis for a public university graduate school, evaluating the digital marketing of a dozen law schools....
Moore Creative helped forge a dynamic public-private partnership between the San Francisco Recycling Program and Major League Baseball’s San Francisco Giants to promote recycling in multilingual neighborhoods. ...
Copywriting including bylined and ghostwritten articles, trade journal articles, op-eds, direct mail, emailers, ad copy, sales collaterals--whatever you need said, convincingly....
Creative concepts for new company names and taglines, including word mark research to confirm availability....
Recognizing parent frustration with junk food fundraisers as a business opportunity, Merry Ann co-founded Buckboard Provisioning Co., an eCommerce business based on storytelling, with a line of 27 healthy “Old West” products....
Merry Ann was engaged to develop content for a National Science Foundation-funded website and blog exploring the discoveries of Arctic scientists, and then promote the site through PR and social media channels....
New SEO web content for a startup company in the YouTube space that was pivoting its business strategy and needed a website redesign....
For a longstanding tire brand with a reputation for quality, Merry Ann provided copywriting support including web content, POP display copy and brochure copy for two new additions to the company's product line....
Web content and blog posts for the largest independent tire dealer in the West, with over 450 stores....
Junipero Group is a boutique private equity firm with a select clientele and a different approach to the business. They wanted a digital brochure that would stand out with a highly visual approach to storytelling....