Outreach for Athletic Apparel Business

About This Project

SweatHawg was interested in generating awareness and mentions of the first product in the company’s line among key influencers in cycling.  With an eye to also boosting sales, Moore Creative’s public relations work started with basic SEO for the company’s site. We strategized with the company on building sales through word-of-mouth marketing on Facebook.

We also compiled a list of 250+ bloggers, reporters and influencers to target for outreach. And our social media release promoting the product earned 147 online media clips – postings with an international audience of over 6.5 million.

Outreach and media relations for SweatHawg bike helmet liner


Project Summary

Moore Creative was hired to raise the profile of a new athletic apparel company. SweatHawg is a retailer of innovative head sweat control products. The company produces next-gen cycling helmet liners and exercise sweatbands for heavy sweaters.


“We have worked with Merry Ann in the promotion of our cycling headwear product, SweatHawg. Her company is well named, Moore Creative. Merry Ann has been very creative in her approach to our needs, and gives 100% of her considerable focus and attention. We are glad to have her on our side!”

John Rahm
CEO / SweatHawg

Communication Strategy, Copywriting, Paid and Organic Social, Public Relations, SMB