New Product Launches

About This Project

As senior copywriter for Les Schwab Tires, Merry Ann supported go-to-market plans for multiple tires in a new tire line. Along with the product manager and marketing team, she produced positioning platforms as a framework then worked from them to develop content from concept to final. Output included taglines, video scripts, point-of-purchase display copy, print brochures and web content, in a true-to-brand voice.

Les Schwab Tires Back Country MT tire taglineLes Schwab Tires Back Country MT tire tagline
Back Country MT video image
LS tires product description - MTLS tires product description - MT
Back Country Touring HT tire POP display Les Schwab TiresBack Country Touring HT tire POP display Les Schwab Tires
Tagline for new tire by Merry Ann MooreLes Schwab Tires Back Country AT brochure cover

 

Project Summary

Supporting go-to-market plans for a new tire line, Merry Ann developed content in digital and print formats, true to an iconic Western brand's voice.

Skills

  • Branding
  • Video Scripts
  • POP Display Copy
  • Print Collaterals
  • Web Content

Category
Ad copy, Branding, Copywriting, Multichannel Marketing, Product Descriptions, Taglines, Video, Web Content
Tags
ad copy, copywriting, video scripts