Multichannel Marketing for Small Business

About This Project

A small business needed help updating website content to be more compelling. Initial branding work to discover the brand’s voice and meaningful difference led to a multichannel marketing effort to boost engagement, identify best marketing paths and generate leads. Here’s how we did it.

Project Summary

A preliminary project to make website content more compelling led to an integrated campaign to bring the business' marketing efforts into the 21st century.

Skills

  • Branding
  • Content Marketing
  • Ad Copy
  • Social Media
  • SEO
  • Email Marketing
Testimonial

"I just love the work that Merry Ann has done for me. She is super creative and knows what works." - John Lawrence / Business Owner

Category
Ad copy, Blogging, Branding, Communication Strategy, Content Marketing, Content Strategy, Copywriting, Email Marketing, Market Research, Multichannel Marketing, Social Media, Storytelling, Taglines, Web Content
Tags
ad copy, blogging, branding, Communications Strategy, content marketing, content strategy, copywriting, email marketing, market research, messaging, SEO, social media, taglines, web content