Copywriting for a Global Agency

About This Project

Merry Ann supports WE Communications’ cross-functional Digital Experience & Technology team on fast-paced projects running the gamut from executive thought leadership to product releases to creative concepting for new business pitches to employee engagement and more.

WE communications logo

The copywriting role requires versatility, delivering quality concepts and content on short deadlines, hitting the mark when direction is loosely defined, adherence to SEO best practices, and close collaboration with creative professionals. It also included serving as an editor overseeing a team of freelance blog contributors for a global tech company’s line of business, telling complex stories in simple terms.

Topic areas include cybersecurity, the renewable energy transition for utilities, DEI, cloud computing, employee benefits, healthcare IT, hardware, business transformation, IoT, AI/machine learning, biopharma, robotics, and gaming. Deliverables are wide ranging:

  • Thought leadership social media posts for a senior executive at a leading tech firm
  • Video scripts promoting a new employee experience platform and a unique drug therapy
  • Social media and internal comms content promoting employee benefits
  • Podcast scripting and research for a senior executive at a global enterprise
  • Long-form essays that earned an enterprise top-five Great Place to Work placements two years in a row
  • Blog posts covering new product releases, IoT and cloud computing
  • Landing pages and sales presentation decks for business, consumer and education technology products
  • Organic and paid social including motion graphics to promote events
  • Major corporate reports
  • Sponsored content promoting software features
  • Branding for complex partner and reseller networks

Project Summary

Copywriting, editing and creative concepting

Testimonial

“I meet a lot of freelancers so it’s easy for talented people to blur a bit in my brain. Not Merry Ann — she stood out and demonstrated the energy, savvy and drive that’s made her a great partner for our business. Merry Ann has been the core editorial owner of a couple key blog programs, managing a small bench of writers, ensuring they have the access to experts, building block materials and project management support needed to produce top-notch content. She collaborates closely with the content strategy and client management leads on the programs, as well as with many other stakeholders and colleagues contributing to the programs. The programs have thrived under her editorial oversight, and Merry Ann’s focus on storytelling excellence and to suggesting continual improvements and enhancements is greatly valued. Merry Ann’s also done a great job “reading the room” and determining when to weave in strategic consulting atop editorial execution — or when to just execute according to the ask at hand. Beyond those programs, she pitches in on line editing, proofreading, developmental editing and rewrites, and writing projects on a variety of other client work. I appreciate how flexible she is with surprise and quick-turn editorial needs. Last, Merry Ann’s just a delightful and energetic presence, and an all-around presence for good on our team. I highly recommend partnering with her on editorial and strategic content needs!”

Kiersten Lawson / Custom Content Editorial Director / WE Communications

Category
Ad Copy, B2B Marketing, Blogs, Branding, Content Strategy, Copywriting, Editing, Multichannel Marketing, Paid and Organic Social, Storytelling, Thought Leadership, Video, Web Content