Copywriting and Content Strategy for a Global Agency

About This Project

Merry Ann is We. Communications‘ partner for telling complex stories in simple terms. She supports We. Studio on fast-paced, integrated marketing projects running the gamut: executive thought leadership; branding; product releases; creative concepting for new business pitches; employee engagement; and more.

We. Communications logo

The role requires AI and search savvy, delivering head-turning concepts and content on short deadlines, hitting the mark when direction is loosely defined, and creative collaboration that takes projects to the next level. It also included serving as an editor overseeing a team of freelance blog contributors for a global tech company’s line of business.

Topic areas include AI, cybersecurity, the renewable energy transition for utilities, business transformation, DEI, cloud computing, employee benefits and engagement, healthcare IT, hardware, IoT,  biopharma, robotics, corporate culture and gaming. Deliverables are wide ranging:

Project Summary

Copywriting, content strategy, branding, creative strategy and pitch concepts for a global integrated communications and marketing agency

Testimonial

“I meet a lot of freelancers so it’s easy for talented people to blur a bit in my brain. Not Merry Ann — she stood out and demonstrated the energy, savvy and drive that’s made her a great partner for our business. Merry Ann has been the core editorial owner of a couple key blog programs, managing a small bench of writers, ensuring they have the access to experts, building block materials and project management support needed to produce top-notch content. She collaborates closely with the content strategy and client management leads on the programs, as well as with many other stakeholders and colleagues contributing to the programs. The programs have thrived under her editorial oversight, and Merry Ann’s focus on storytelling excellence and to suggesting continual improvements and enhancements is greatly valued. Merry Ann’s also done a great job “reading the room” and determining when to weave in strategic consulting atop editorial execution — or when to just execute according to the ask at hand. Beyond those programs, she pitches in on line editing, proofreading, developmental editing and rewrites, and writing projects on a variety of other client work. I appreciate how flexible she is with surprise and quick-turn editorial needs. Last, Merry Ann’s just a delightful and energetic presence, and an all-around presence for good on our team. I highly recommend partnering with her on editorial and strategic content needs!”

Kiersten Lawson / Custom Content Editorial Director / WE Communications

Category
Ad Copy, B2B Marketing, Blogs, Branding, Case Studies, Content Marketing, Content Strategy, Contributed Articles, Copywriting, Editing, GEO (AI Strategy, Content), Multichannel Marketing, Paid and Organic Social, Storytelling, Taglines, Thought Leadership, Video, Web Content