Copywriting and Web Content for a Retailer
About This Project
Dean Tires® is a popular tire brand founded in 1923, known for solid quality products at a good price.
Working from preliminary product positioning info, Merry Ann developed point-of-purchase display headlines for a line of new tires, recommended navigation and wrote content for a new website, and created product collaterals promoting new additions to the tire line.
Click image to view product brochure
Project Summary
For a longstanding tire brand with a reputation for quality, Merry Ann provided copywriting support including web content, POP display copy and brochure copy for two new additions to the company's product line.