Copywriting and Web Content for a Retailer

About This Project

Dean Tires® is a popular tire brand founded in 1923, known for solid quality products at a good price.

Working from preliminary product positioning info, Merry Ann developed point-of-purchase display headlines for a line of new tires, recommended navigation and wrote content for a new website, and created product collaterals promoting new additions to the tire line.

Copywriting and web content for Dean Tires website

Tagline for new tire by Merry Ann Moore

Back Country tire tagline by Moore Creative
Copywriting and web content for Dean Tires brochure - Moore Creative
Brochure promoting Dean Tires Back Country QS-3 tire

Click image to view product brochure


Dean Tires Road Control brochure back
Dean Tires Road Control brochure

Project Summary

For a longstanding tire brand with a reputation for quality, Merry Ann provided copywriting support including web content, POP display copy and brochure copy for two new additions to the company's product line.

Branding, Copywriting, Web Content