Content Strategy for SaaS

About This Project

Skyward IO logoMoore Creative supported SaaS provider Skyward with content strategy and marketing to help the company maintain its lead in the emerging drone ops industry. Business goals included introducing prospects in new vertical markets to the software, explaining competitive advantages and promoting company thought leaders.

Content goals included engagement for ToFu and MoFu leads, SEO and brand awareness. The strategy for new markets included market overview, topic gaps to fill, optimization tactics and target job titles. Articles were produced in series to build engagement, with content repurposed as fact sheets and in social posts.

LinkedIn thought leadership articleLinkedIn thought leadership article
How drone inspections improve safety, reduce risksHow drone inspections improve safety, reduce risks
Trade publication articleTrade publication article
Drone access in PhoenixDrone access in Phoenix
Using drones for infrastructure inspections LinkedIn articleUsing drones for infrastructure inspections LinkedIn article
Tweet - getting full value fr drone program - Skyward
Scaling drones across the enterprise blog postScaling drones across the enterprise blog post

Project Summary

Content strategy and development for a drone SaaS company, for engagement, SEO and brand awareness.

Category
Blogging, Content Marketing, Content Strategy, Market Research
Tags
blogging, content marketing, content strategy, copywriting, market research, SEO