Content Strategy for SaaS
About This Project
Moore Creative supported SaaS provider Skyward with content strategy and marketing to help the company maintain its lead in the emerging drone ops industry. Business goals included introducing prospects in new vertical markets to the software, explaining competitive advantages and promoting company thought leaders.
Content goals included engagement for ToFu and MoFu leads, SEO and brand awareness. The strategy for new markets included market overview, topic gaps to fill, optimization tactics and target job titles. Articles were produced in series to build engagement, with content repurposed as fact sheets and in social posts.
Project Summary
Content strategy and development for a drone SaaS company, for engagement, SEO and brand awareness.