Content Strategy for Drone SaaS

About This Project

Merry Ann supported drone SaaS company Skyward with content strategy and development, engaging audiences at multiple points on the customer journey.

Content strategy included defining opportunities and overviews of new markets, content gaps to fill, search optimization tactics, and target job titles. Content marketing goals were product awareness, improving SEO, lead gen, and executive thought leadership. Projects included contributed articles (Windpower Engineering & Development, Renewable Energy World, POWER), blog posts, case studies, and social media posts for SMEs. The work required content delivery on a rapid cadence to capitalize on time-sensitive competitive advantages.

Scroll down to see the work.

LinkedIn thought leadership articleLinkedIn thought leadership article
How drone inspections improve safety, reduce risksHow drone inspections improve safety, reduce risks
Trade publication articleTrade publication article
Drone access in PhoenixDrone access in Phoenix
Using drones for infrastructure inspections LinkedIn articleUsing drones for infrastructure inspections LinkedIn article
Tweet - getting full value fr drone program - Skyward
Scaling drones across the enterprise blog postScaling drones across the enterprise blog post

Project Summary

Content strategy and development to target new markets, engage audiences, generate leads, position thought leaders, promote new product features and boost SEO


“Merry Ann is a pleasure to work with and a total pro. She provides well-researched, well-written content under tight deadlines. Thanks to her depth of experience, her approach is consistently strategic in terms of SEO, demand gen, and the marketing lifecycle. It’s not hard to find somebody to write an okay blog article; Merry Ann is the only consultant I’ve found who truly understands the marketing context in which her projects will be used. As an added bonus, she’s always pushing us to be more creative and explore tactics that we haven’t previously. She is an essential member of my content team!”

Rebecca Wilson / Senior Content Strategist / Skyward

B2B Marketing, Blogs, Case Studies, Content Marketing, Content Strategy, Contributed Articles, Copywriting, ebooks, Multichannel Marketing, Storytelling, Thought Leadership