AI data exploration firm Virtualitics sought to introduce its pioneering data analytics approach to multiple commercial markets. Merry Ann supported the company as it built a content engine targeting the awareness and consideration customer journey phases. Topics focused on how Virtualitics’ technology can solve problems in cybersecurity, supply chains, ecommerce and financial services. And improve business decision-making in general. Work included:
- Making a complex technology that marries generative AI, no-code AI dataset analysis, 3D visualization, and virtual reality accessible to general business audiences.
- Collaborating with product marketing and revenue marketing leaders on content strategy.
- Positioning Virtualitics executives as thought leaders via contributed articles, social media posts and blog posts.
- Interviewing execs and SMEs to tease out new stories.
- Repurposing content in multiple formats and across channels, maximizing content development value.
- Copywriting a wide ranges of assets: ebooks, blog posts, contributed articles for AI trade publications, email nurture campaign content, and press releases.