Branding and Marketing for Education
About This Project
Merry Ann was engaged to position a consultancy focused on educator professional development and student equity as it moved from in-person to hybrid delivery of services. The work extended across branding, content strategy, and content development.
Branding
Merry Ann was tasked with developing names for the company’s five services and an umbrella name for this suite. Deliverables included:
- Brand taxonomy with short descriptions of services
- Announcement email
- LinkedIn announcement post
- Suite of services overview videos
Content Strategy
Merry Ann developed a yearlong content strategy across paid, earned, social, and owned. Deliverables included phased message platforms, audience research, and a content calendar with recommended formats, channels, keywords, cadence, and KPIs.
Content Marketing
Moore Creative Strategies then supported the organization with content development, collaborating closely with subject-matter experts, the C-suite, and the marketing team.
- Executive thought leadership
- Case study
- Earned media (content development and placement)
- Repurposing content for social and web (LinkedIn, blog, scripts for video shorts)
- Infographic
