Branding and Marketing for Education

About This Project

Merry Ann was engaged to position a consultancy focused on educator professional development and student equity as it moved from in-person to hybrid delivery of services. The work extended across branding, content strategy, and content development.


Merry Ann was tasked with developing names for the company’s five services and an umbrella name for this suite. Deliverables included:

Content Strategy

Merry Ann developed a yearlong content strategy across paid, earned, social, and owned. Deliverables included phased message platforms, audience research, and a content calendar with recommended formats, channels, keywords, cadence, and KPIs.

Content Marketing

Moore Creative Strategies then supported the organization with content development, collaborating closely with subject-matter experts, the C-suite, and the marketing team.



Blogs, Branding, Communication Strategy, Content Marketing, Content Strategy, Contributed Articles, Copywriting, Email Marketing, Infographics, Market Research, Message Platforms, Multichannel Marketing, Paid and Organic Social, SMB, Taglines, Thought Leadership, Video