Branding and Marketing for Education Consultancy

About This Project

Merry Ann assisted a consultancy focused on educator professional development and student equity as it moved from in-person to hybrid delivery of services. The work extended across branding, content strategy, and content development.


Merry Ann was tasked with developing names for the company’s five services and an umbrella name for this suite. Deliverables included:

  • Brand taxonomy with short descriptions of services
  • Announcement email
  • LinkedIn announcement post
  • Suite of services overview videos

Content Strategy

Merry Ann developed a yearlong content strategy across paid, earned, social, and owned. Deliverables included phased message platforms, audience research, and a content calendar with recommended formats, channels, keywords, cadence, and KPIs.

Content Marketing

Moore Creative Strategies then supported the organization with content development, collaborating closely with subject-matter experts, the C-suite, and the marketing team.


Blogging, Branding, Communication Strategy, Content Marketing, Content Strategy, Copywriting, Email Marketing, Infographics, Market Research, Message Platforms, Multichannel Marketing, Social Media, Taglines, Thought Leadership, Trade Publication Articles, Video
blogging, branding, Communications Strategy, company naming, content marketing, content strategy, email marketing, Infographics, market research, message platform, social media, taglines, video scripts