Blog Content

About This Project

Examples of how we help companies struggling to find the time to be strategic and consistent about blogging and content development.

Les Schwab Tires logo

Helped launch a new corporate blog for the West’s largest independent tire dealer, then supported the transition to a resources hub. Wrote content, collaborated on ideation, administered content calendar, ran highly-matrixed review/approval/publication process. Content included how-to videos, product feature summaries, infographics, product comparisons, explainers, interactive posts, downloadables, roundups and FAQs. Multiple articles earned Position Zero in search returns.

How to jumpstart a car videoHow to jumpstart a car video
Interactive ListicleInteractive Listicle
Les Schwab Tires blog post - tire size explainerLes Schwab Tires blog post - tire size explainer
Interactive blog postInteractive blog post
Downloadable blog postDownloadable blog post
Product comparison blog postProduct comparison blog post
Roundup blog postRoundup blog post
Wheel alignment FAQWheel alignment FAQ
Product Feature InfographicProduct Feature Infographic

 


Skyward logo

 

Created content for leading drone SaaS company Skyward to support the sales funnel, build product awareness, improve SEO and generate leads. Developed content strategy for new markets: market overview, topic gaps to fill, optimization tactics, target job titles. Rolled out content on rapid cadence to capitalize on time-sensitive competitive advantages.

Scaling Drone Ops in Enterprises article - SkywardScaling Drone Ops in Enterprises article - Skyward
Slide backgroundPitfalls to Avoid in Drone Programs article - SkywardPitfalls to Avoid in Drone Programs article - Skyward
Drone Use in Utilities & Energy Companies - Skyward
Tweet - getting full value fr drone program - Skyward
Skyward blog post - Phoenix airspace launchSkyward blog post - Phoenix airspace launch

 


Branded the blog (Pixeleration), interviewed clients and execs and ghostwrote blog content for Bent Pixels, a startup with proprietary video identification and monitoring technology, and tools for managing brands on YouTube.


U.S. Forest Service logo

Managed and ghostwrote a guest blog with twenty contributors, with the aim of strengthening connections to the outdoors among nontraditional stakeholders. The effort was part of an overall $4 million U.S. Forest Service campaign.


 

Frontier Scientists logoInterviewed researchers and wrote blog content to build user engagement on the website, and generate excitement for the discoveries of Arctic science.

 

Project Summary

Merry Ann has blogged and ghost-blogged for organizations looking to boost SEO and build engagement around products, services and issues.

Skills

  • Blogging
  • Content Marketing
  • Website Content

Category
Blogging, Content Marketing, Copywriting, Web Content