Examples of how we help companies struggling to find the time to be strategic and consistent about blogging and content development.
Helped launch a new corporate blog for the West’s largest independent tire dealer, then supported the transition to a resources hub. Wrote content, collaborated on ideation, administered content calendar, ran highly-matrixed review/approval/publication process. Content included how-to videos, product feature summaries, infographics, product comparisons, explainers, interactive posts, downloadables, roundups and FAQs. Multiple articles earned Position Zero in search returns.
Created content for leading drone SaaS company Skyward to support the sales funnel, build product awareness, improve SEO and generate leads. Developed content strategy for new markets: market overview, topic gaps to fill, optimization tactics, target job titles. Rolled out content on rapid cadence to capitalize on time-sensitive competitive advantages.
Branded the blog (Pixeleration), interviewed clients and execs and ghostwrote blog content for Bent Pixels, a startup with proprietary video identification and monitoring technology, and tools for managing brands on YouTube.
Managed and ghostwrote a guest blog with twenty contributors, with the aim of strengthening connections to the outdoors among nontraditional stakeholders. The effort was part of an overall $4 million U.S. Forest Service campaign.
Merry Ann has blogged and ghost-blogged for organizations looking to boost SEO and build engagement around products, services and issues.