Merry Ann supports a wide range of B2B, B2C and nonprofit clients with strategic content as editor, copywriter and content team manager. She has helped run content machines for global corporations like Microsoft and regional enterprises like Les Schwab Tires.
Manage a team of writers producing thought leadership content on emerging technology for WE’s digital experience team. Working on behalf of high-profile brands including Microsoft, PGE, Gilead, and RSA, cover topics including business transformation, IoT, artificial intelligence, machine learning, biopharma, cybersecurity, cloud and edge computing, Industry 4.0, robotics, gaming, and more. Contribute as both editor and content creator, generating motion graphics, organic and paid social media copy, landing page copy and more.
Created content for leading drone SaaS company Skyward to support the sales funnel, build product awareness, improve SEO and generate leads. Produced thought leadership articles for the president as part of LinkedIn marketing efforts. Developed content strategy for new markets: market overview, topic gaps to fill, optimization tactics, target job titles. Rolled out content on rapid cadence to capitalize on time-sensitive competitive advantages.
Helped launch a new corporate blog for the West’s largest independent tire dealer, then supported the transition to a resources hub. Wrote content, collaborated on ideation, administered content calendar, ran highly-matrixed review/approval/publication process. Content included how-to videos, product feature summaries, infographics, product comparisons, explainers, interactive posts, downloadables, roundups and FAQs. Multiple articles earned Position Zero in search returns.
Ghostwrote blog content for SheerID, a SaaS that instantly verifies during online checkout if a shopper qualifies for an exclusive offer, boosting customer loyalty and deterring fraud.
Managed and ghostwrote a guest blog with twenty contributors, with the aim of strengthening connections to the outdoors among nontraditional stakeholders. The effort was part of an overall $4 million U.S. Forest Service campaign.
Merry Ann provides content development and management for organizations looking to boost SEO and build engagement around products, services and issues.