B2C Content Marketing and Copywriting

About This Project

Les Schwab Tires logoAs part of a multi-agency creative team, Merry Ann provided a range of content marketing and copywriting services for a retailer with $1.6B in annual sales. The work included launch of a new corporate blog and development of a new resources hub. Merry Ann’s role involved topic ideation, content development, administering the content calendar, and running a multilevel review/approval/publication process. Content included how-to videos, product feature summaries, infographics, product comparisons, explainers, interactive posts, downloadables, roundups and FAQs. Multiple articles achieved position zero in search returns.

Scroll down to see the work.

How to jump-start a car videoHow to jump-start a car video
Les Schwab Tires blog post - tire size explainerLes Schwab Tires blog post - tire size explainer
Interactive ListicleInteractive Listicle
Interactive blog postInteractive blog post
Downloadable blog postDownloadable blog post
Product comparison blog postProduct comparison blog post
Roundup blog postRoundup blog post
Wheel alignment FAQWheel alignment FAQ
Product Feature InfographicProduct Feature Infographic

Project Summary

Content marketing and copywriting for a a major retailer

Testimonial

“Content can be tricky and finding a good copywriter is not easy. Merry Ann has proven herself as reliable and someone who can take on difficult subjects and wordsmith them so the public can easily understand the subject. She is professional and we are proud to work with her.”

Brian Capp / VP, Marketing / Les Schwab Tire Centers

Category
B2C Marketing, Blogs, Content Marketing, Content Strategy, Copywriting, Infographics, Multichannel Marketing, Storytelling, Video, Web Content