B2C Content Marketing and Copywriting
About This Project
As part of a multi-agency creative team, Merry Ann provided a range of content marketing and copywriting services for a retailer with $1.6B in annual sales. The work included launch of a new corporate blog and development of a new resources hub. Merry Ann’s role involved topic ideation, content development, administering the content calendar, and running a multilevel review/approval/publication process. Content included how-to videos, product feature summaries, infographics, product comparisons, explainers, interactive posts, downloadables, roundups and FAQs. Multiple articles achieved position zero in search returns.
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Project Summary
Content marketing and copywriting for a a major retailer
Testimonial
“Content can be tricky and finding a good copywriter is not easy. Merry Ann has proven herself as reliable and someone who can take on difficult subjects and wordsmith them so the public can easily understand the subject. She is professional and we are proud to work with her.”
Brian Capp / VP, Marketing / Les Schwab Tire Centers