Archive

  • All
  • Herd-of-Mouth Blog

Merry Ann assisted a consultancy focused on educator professional development and student equity as it moved from in-person to hybrid delivery of services. The work extended across branding, content strategy, and content development. Branding Merry Ann was tasked with developing names for the company’s five services and...

03 January, 2023 /

A small business needed help updating website content to be more compelling. Initial branding work to discover the brand's voice and meaningful difference led to a multichannel marketing effort to boost engagement, identify best marketing paths and generate leads. [button size='' style='' text='Giddyup. Get me results...

06 February, 2018 /

A community organization needed to define effective messaging and cohesive branding to better compete. The challenge was to create an overarching identity, mission and vision for all the institution offers—art exhibits, tropical garden, memorials for military veterans, art classes. 'Lightbulbs going on' Following a collaborative branding scoping...

05 February, 2018 /

As part of a pivot necessitated by new regulations, Exceed Enterprises sought to update its brand with a new tagline, mission and vision statement. The organization provides jobs, training and life enrichment opportunities for the disabled. Exceed also provides flexible, supervised workforces comprised of workers...

01 February, 2018 /

Merry Ann Moore created brand messaging and web content for a forestry group. The work included a communications audit of supporters and critics, keyword research and tagline development....

14 November, 2016 /

As part of a rebrand and relaunch for a small design-build concern in Bend, OR, Merry Ann guided a woman-owned construction business through the renaming and tagline process, then delivered search-optimized web content for a new site. Bend Home Builders is now Clarity Builders. The new...

09 January, 2016 /