Merry Ann assisted a consultancy focused on educator professional development and student equity as it moved from in-person to hybrid delivery of services. The work extended across branding, content strategy, and content development. Branding Merry Ann was tasked with developing names for the company’s five services and...
Moore Creative supported SaaS provider Skyward with content strategy and marketing to help the company maintain its lead in the emerging drone ops industry. Business goals included introducing prospects in new vertical markets to the software, explaining competitive advantages and promoting company thought leaders. Content goals included...
Proxense, a tech startup serving healthcare with wireless solutions, hired Merry Ann to build buzz and generate sales leads. Merry Ann collaborated with the sales team and senior management to create strategic messaging, run content marketing projects and conduct outreach....
A small business needed help updating website content to be more compelling. Initial branding work to discover the brand's voice and meaningful difference led to a multichannel marketing effort to boost engagement, identify best marketing paths and generate leads. [button size='' style='' text='Giddyup. Get me results...
A community organization needed to define effective messaging and cohesive branding to better compete. The challenge was to create an overarching identity, mission and vision for all the institution offers—art exhibits, tropical garden, memorials for military veterans, art classes. 'Lightbulbs going on' Following a collaborative branding scoping...
Merry Ann Moore created brand messaging and web content for a forestry group. The work included a communications audit of supporters and critics, keyword research and tagline development....
As a subcontractor to market research firm The Pulse Group, Merry Ann conducted a brandscape analysis for a public university graduate school, evaluating the digital marketing of a dozen law schools....
Moore Creative and market research firm The Pulse Group were retained to create a single brand for four NGOs, identify prospective new funding sources (foundations, agencies, corporations), develop messaging compelling to target audiences, and recommend outreach strategies....