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Supporting the content engine for the second largest independent tire company in the US with topic ideation, storytelling-focused content development, and content calendar administration...

27 November, 2023 /

Merry Ann was engaged to position a consultancy focused on educator professional development and student equity as it moved from in-person to hybrid delivery of services. The work extended across branding, content strategy, and content development. Branding Merry Ann was tasked with developing names for the company’s...

26 November, 2023 /

For the West's largest independent tire dealer, Merry Ann developed technical explainers and customer engagement articles as part of content marketing and SEO work, leading to significant gains in sales, conversions, engagement and awareness....

07 February, 2019 /

A small business needed help updating website content to be more compelling. Initial branding work to discover the brand's voice and meaningful difference led to a multichannel marketing effort to boost engagement, identify best marketing paths and generate leads. [button size='' style='' text='Giddyup. Get me results...

06 February, 2018 /

A community organization needed to define effective messaging and cohesive branding to better compete. The challenge was to create an overarching identity, mission and vision for all the institution offers—art exhibits, tropical garden, memorials for military veterans, art classes. 'Lightbulbs going on' Following a collaborative branding scoping...

05 February, 2018 /

As part of a pivot necessitated by new regulations, Exceed Enterprises sought to update its brand with a new tagline, mission and vision statement. The organization provides jobs, training and life enrichment opportunities for the disabled. Exceed also provides flexible, supervised workforces comprised of workers...

01 February, 2018 /

The Delaware Coalition Against Domestic Violence won a grant from the CDC to innovate new domestic violence prevention tactics. The resulting program, Project PIN, uses video, data collected from audience participation and follow-up outreach to promote healthy social norms. Project PIN was so successful DCADV began...

30 January, 2018 /

A fast-growing realty office needed fresh ideas for standing out and building engagement with its list of prospects. Moore Creative Strategies recommended a series of emailers explaining a service that often encounters resistance: staging a property for sale. The project included topic ideation, keyword research, content...

10 January, 2018 /