Archive

  • All
  • Herd-of-Mouth Blog

Supporting go-to-market plans for a new tire line, Merry Ann developed content in digital and print formats, true to an iconic Western brand's voice....

For a new nonprofit, Merry Ann created a website and an enewsletter campaign to inspire audiences to action, generate awareness of land use issues and position the organization for funds....

Proxense, a tech startup serving healthcare with wireless solutions, hired Merry Ann to build buzz and generate sales leads. Merry Ann collaborated with the sales team and senior management to create strategic messaging, run content marketing projects and conduct outreach....

As a subcontractor to market research firm The Pulse Group, Merry Ann conducted a brandscape analysis for a public university graduate school, evaluating the digital marketing of a dozen law schools....

Recognizing parent frustration with junk food fundraisers as a business opportunity, Merry Ann co-founded Buckboard Provisioning Co., an eCommerce business based on storytelling, with a line of 27 healthy “Old West” products....

Merry Ann developed a cross-platform communications strategy to engage with voters in a political campaign to renew a school tax that provides roughly ten percent of Sisters School District's annual budget....

For a longstanding tire brand with a reputation for quality, Merry Ann provided copywriting support including web content, POP display copy and brochure copy for two new additions to the company's product line....

Merry Ann provided a broad range of strategic communications--message platform, personas, rebranding, web content--for a collaborative comprised of 19 forest restoration stakeholders....

For a guitar builder with a fanatical following, Merry Ann developed messaging, print and digital content, and overall guidance on strategic communications, helping the startup on the road to success....

Moore Creative and market research firm The Pulse Group were retained to create a single brand for four NGOs, identify prospective new funding sources (foundations, agencies, corporations), develop messaging compelling to target audiences, and recommend outreach strategies....

As part of a rebrand and relaunch for a small design-build concern in Bend, OR, Merry Ann guided a woman-owned construction business through the renaming and tagline process, then delivered search-optimized web content for a new site. Bend Home Builders is now Clarity Builders. The new...