Copywriting and Content Strategy for a Global Agency
Copywriting, editing and concepting for a global communications and marketing agency serving tech and other clientele...
Copywriting, editing and concepting for a global communications and marketing agency serving tech and other clientele...
Web content and blog posts for the largest independent tire dealer in the West, with over 450 stores....
A small business needed help updating website content to be more compelling. Initial branding work to discover the brand's voice and meaningful difference led to a multichannel marketing effort to boost engagement, identify best marketing paths and generate leads. [button size='' style='' text='Giddyup. Get me results...
Supporting go-to-market plans for a new tire line, Merry Ann developed content in digital and print formats, true to an iconic Western brand's voice....
For a new nonprofit, Merry Ann created a website, an enewsletter and email campaign to inspire audiences to action, generate awareness of land use issues and position the organization for funds....
As a subcontractor to market research firm The Pulse Group, Merry Ann conducted a brandscape analysis for a public university graduate school, evaluating the digital marketing of a dozen law schools....
Creative concepts for new company names and taglines, including word mark research to confirm availability....
Recognizing parent frustration with junk food fundraisers as a business opportunity, Merry Ann co-founded Buckboard Provisioning Co., an eCommerce business based on storytelling, with a line of 27 healthy “Old West” products....
For a longstanding tire brand with a reputation for quality, Merry Ann provided copywriting support including web content, POP display copy and brochure copy for two new additions to the company's product line....