New case example: generating buzz for a retailer

New case example: generating buzz for a retailer

SweatHawg is a start-up retailer with a new line of innovative head sweat control products. The company wanted help getting a higher profile with cyclists. Read the full case example here.

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Merry Ann Moore
merryannmoore@gmail.com

I'm a comms pro who brings the romance and excitement of digital to the old standbys. Like just picking up the phone and calling a reporter after retweeting a story. I cover the waterfront (communications strategy, content marketing, web content, branding, email marketing, more) but don't pretend to be an expert in it all. After work, I'm probably cycling, walking the dogs, chaturanga-ing or watching international soccer or the USWNT. Pet peeve: overuse of the word "passionate" in every business profile you read.

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