Herd-of-Mouth Blog

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One of the new media gurus I follow has summed up what we need to know about marketing in the social media age this way: Mingle...

Every herd has a thought leader.  Often it’s a grizzled old-timer who’s not going to get riled up about every passing coyote or plastic bag rattling on the barbed wire.  So while the yearlings are tearing around spooked by a passing truck with horse-eating blue tarp monster flapping, the thought leader...