Herd-of-Mouth Blog

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Logic, emotion and credibility are three proven methods to reach and connect with your audiences online. Here are some ideas for improving the chances your content will be noticed and shared....

Content is now a commodity, according to SEOs.  But it still has to be creative, compelling and data-driven to get any attention.   Here are some tactics. Make your content short, sweet and focused on photos and images.  And make your content in-depth and wordy.  Yes, it's...

At last week's annual gathering of top SEOs and web marketers at Bend WebCam, experts shared the latest insights into how to get your online content noticed.  With Google News monopolizing lots of first-screen real estate, your branded content had better be good.  Six bits...

Times are hard, as we all know. Our political leaders are preoccupied, understandably, with job creation. But if they don’t put reversing the decline of public education as the highest priority, their efforts to bolster the economy by creating jobs are doomed to fail. Read the...

Check out my latest post for Chalkboard Project, "How CLASS is fostering a culture of continuous improvement in one district."  Talks about pay-for-higher-performance and teacher evaluation approaches in Central Oregon. ...

Cleaning out files, I came across materials from a 2004 seminar I attended, Hot Tools in Internet Marketing. If there was any doubt, this vintage gem illustrates how fast things are changing in the business of building awareness and demand in a Web 2.0 world. Microsoft's Newsbot...

Check out Frontier Scientists' new website for ideas on incorporating video and building online community through the social web. Frontier Scientists is an online hub for breaking scientific news from leading Arctic scientists in Archaeology, Geology, Anthropology, the Humanities, Biology, Marine ...

[caption id="attachment_491" align="alignleft" width="225" caption="Get a Move On, Marketers"][/caption] If your To Do list includes integrating social media into your marketing strategy this year, here are three rules of thumb to guide you. 1.  Communications with prospects/audiences will be most relevant if they allow for engagement.  Think...

It's very easy to find yourself putting the cart before the horse when embarking on the journey to merge social social media with PR and marketing efforts. Here are ten considerations to help you avoid the potholes. ...