Sure, generative AI might hallucinate, produce bland copy based on mimicry, or take a few prompts to get content right. But it is improving very, very fast. And it was good enough to deliver on my creative concept for my annual season's greeting for clients:...
To test the viability of using AI large language model and natural language processing technology to create strategic content, I selected six tools and submitted an actual blog post assignment to see how they’d perform. Granted, this is just one type of content of the many...
Google says I know a thing or two about understanding who your customers are, how they come to your website, and what makes them love it or leave it. Pats on the back welcomed—along with questions on how I can help you with content that gets...
The advent of content marketing and move away from interruptive ads mean we are in an attention-span economy. This means organizations have to be succinct and laser-targeted in their messages. The Ochoco Forest Restoration Collaborative saw a need to better define its messaging to reflect its work,...
Moore Creative Strategies LLC is now certified as a Women Business Enterprise by the State of Oregon. Why should you care? WBE certification is an asset for agencies that are bidding on many public contracts, since most public institutions have diversity goals to meet. It can add...
If you're a consultant, SMB owner or sole proprietor, consider this before updating your WordPress site to mobile responsive....
Pre-launch testing is the last step before pushing your website update live. Here are some of the basics and how testing showed my site wasn't ready for prime time....
Here are six SEO basics for making a website "good enough" in terms of search optimization....
Getting photos to look right and load fast on your new mobile-responsive site can be a huge headache. First, take an Advil. Then follow these tips....
When it comes to picking a WordPress theme, it's the Wild, Wild West. Here's how to avoid picking a deadbeat theme....
Pete Townshend went mobile early. Some of us had to be confronted with really ugly metrics first....
Never, ever try to update your own WordPress site to responsive unless you know your way around HTML....
I'm test driving Exposure.co as a fun new platform for visual storytelling. Here's my latest blog post there, with examples of brands that use humor in marketing. Using humor in content by Merry Ann Moore on Exposure [button size='' style='' text='Make your content a laughing matter.' icon=''...
Small business Good as Gold K9 had noticed a drop-off in website traffic. They wanted to know what was wrong, generate more visits, and capture sales leads. Moore Creative identified new search-engine-optimized keyword phrases, created concise content, added calls to action to improve conversion, and made...
Tools and tactics for telling your story with visual content that earns you better SEO, engagement and conversion....