AI is now good enough to write my holiday card for clients

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Sure, generative AI might hallucinate, produce bland copy based on mimicry, or take a few prompts to get content right. But it is improving very, very fast. And it was good enough to deliver on my creative concept for my annual season's greeting for clients:...

Google says I know a thing or two about understanding who your customers are, how they come to your website, and what makes them love it or leave it.   Pats on the back welcomed—along with questions on how I can help you with content that gets...

The advent of content marketing and move away from interruptive ads mean we are in an attention-span economy. This means organizations have to be succinct and laser-targeted in their messages. The Ochoco Forest Restoration Collaborative saw a need to better define its messaging to reflect its work,...

Moore Creative Strategies LLC is now certified as a Women Business Enterprise by the State of Oregon. Why should you care? WBE certification is an asset for agencies that are bidding on many public contracts, since most public institutions have diversity goals to meet. It can add...

I'm test driving Exposure.co as a fun new platform for visual storytelling.  Here's my latest blog post there, with examples of brands that use humor in marketing. Using humor in content by Merry Ann Moore on Exposure [button size='' style='' text='Make your content a laughing matter.' icon=''...

Small business Good as Gold K9 had noticed a drop-off in website traffic.   They wanted to know what was wrong, generate more visits, and capture sales leads. Moore Creative identified new search-engine-optimized keyword phrases, created concise content, added calls to action to improve conversion, and made...