Case example: message platform for an NGO

Case example: message platform for an NGO

Ochoco National Forest signThe advent of content marketing and move away from interruptive ads mean we are in an attention-span economy.

This means organizations have to be succinct and laser-targeted in their messages.

The Ochoco Forest Restoration Collaborative saw a need to better define its messaging to reflect its work, goals and successes. Here’s how we worked together to get it done.


Merry Ann Moore

I'm a comms pro who brings the romance and excitement of digital to the old standbys. Like just picking up the phone and calling a reporter after retweeting a story. I cover the waterfront (communications strategy, content marketing, web content, branding, email marketing, more) but don't pretend to be an expert in it all. After work, I'm probably cycling, walking the dogs, chaturanga-ing or watching international soccer or the USWNT. Pet peeve: overuse of the word "passionate" in every business profile you read.

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